Stay close to the customer.
The customer is not a slide in the deck. Their language and behavior should reach the actual decision.
Built through the work.
I build, advise, invest, and publish where strategy, systems, and execution meet.
I grew up inside the operating questions.
Jones Road Beauty · Director of Ecommerce to CMO to CEO
I helped build Jones Road Beauty from before launch into a bootstrapped, nine-figure business. Along the way I moved from Director of Ecommerce to CMO to CEO, then stepped away from the CEO role to get closer to the work I do best.
Today I advise ecommerce teams, build practical AI and CRO systems, co-host Marketing Operators, and publish Growth Notes.
I care about the part after the strategy deck: what to test, what to build, how to organize the feedback loop, and when the evidence should change the plan.
Operator first. Everything else compounds from there.
- Builder
- Ex CEO of Jones Road Beauty. Growth Operator. AI Builder.
- Advisor and Mentor
- I advise founders through the ups and downs.
- Investor
- Angel investor and advisor to numerous brands and SaaS companies.
- Creator
- Co-host of Marketing Operators and author of a popular newsletter.
In the news.
Inc.
The CEO of Bobbi Brown's 9-Figure Brand Just Stepped Down. His Message on Ego Is Worth Hearing
Jul 2026TheIndustry.beautyJones Road Beauty CEO Cody Plofker steps down
Jul 2026Cosmetics BusinessJones Road Beauty CEO Cody Plofker is stepping down
Jul 2026Los Angeles Business JournalJones Road Beauty Debuts in L.A.
Jul 2026The Business of FashionBeauty Brands Want to Own Their Space. It'll Cost Them.
Jun 2026Vogue BusinessThe Jones Road to growth
Jul 2025What I believe in.
Make the work inspectable.
A clear brief, a visible hypothesis, and an honest readout make better teams and better next decisions.
Change your mind quickly.
The point of testing is to learn before the market makes the correction more expensive.
Build leverage, not theater.
Systems, tools, and AI matter when they improve judgment or make useful work easier to repeat.
Partner with me.
Invite me to speak, join your podcast, or build a partnership around Growth Notes and Marketing Operators. The media kit covers the current formats and ways to work together.
Request my media kit