The ecommerce operator conversation.
Weekly conversations with the operators building, testing, and changing the playbook.
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Marketing Operators
Cody Plofker, Connor MacDonald, and Connor Rolain compare what they are seeing across brands, channels, teams, and tests.
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2026-09-08
Browse all episodesHoliday Offers vs Black Friday, Cyber Monday: Which Comes First?
1h 5mListen2026-09-01Incrementality Testing for Black Friday, Cyber Monday: What to Spend?
1h 0mListen2026-08-25“Leadership Is Leverage”: Motion’s CEO on the Future of Marketing
1h 13mListen2026-08-18Funnel Coverage: The Upsell Fix Most Brands Never Check
1h 16mListen2026-08-14Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls
1h 13mListen2026-08-11Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story
1h 12mListen2026-08-04Creators Over Reach: How to Rewrite Your Influencer Marketing
1h 2mListenCody on other shows.
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