The ecommerce operator conversation.
Weekly conversations with the operators building, testing, and changing the playbook.
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Marketing Operators
Cody Plofker, Connor MacDonald, and Connor Rolain compare what they are seeing across brands, channels, teams, and tests.
ListenLatest episodes.
2026-08-18
Browse all episodesFunnel Coverage: The Upsell Fix Most Brands Never Check
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1h 2mListen2026-07-21Meta Ads Underperforming? Why + What To Do Right Now
1h 8mListen2026-07-14The Performance Creative Director Hire: Operator vs. Ideator
1h 12mListenCody on other shows.
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