Growth experiments
What changed, what happened, and what the result changed next.
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One useful idea from inside the work: the decision, the system, and what the evidence changed next.
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The latest Growth Notes.
Start anywhere. Each note begins with a real decision, system, test, or change in how the work gets done.
2025-11-07
Explore all 156 notesYou can't go wrong listening to your customers
Read2025-10-31Ad Creative Is Changing... Fast
Read2025-10-24Applovin Strategies To Scale Spend To 6 Figures A Day In Q4
Read2025-10-21Some CTV Tips To Dominate Black Friday
Read2025-10-017 Random Marketing Thoughts and Ideas
Read2025-09-25These are the 4 types of marketing you should be doing
Read2025-08-19Random DTC Thoughts on A Plane
Read2025-08-02Lessons From An Exclusive Youtube Event at Google HQ
Read2025-07-16Here's How To Find New Angles To Test
Read2025-07-0811 ways to save money in your DTC business
ReadWritten by an operator, not a content team.
I helped build Jones Road Beauty from before launch into a bootstrapped, nine-figure business. Growth Notes is where I unpack the decisions, systems, and lessons behind the work.
“Cody is one of the best growth operators in DTC. He's a unique thinker I get a lot of ideas from.”
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